How to Pick the Ideal Company Name Without Breaking a Sweat

Discovering the perfect business name requires researching, comparing, and contrasting various creative name ideas and selecting the best one that aligns with your business’s identity.
how to pick a company name



Discovering the perfect business name requires researching, comparing, and contrasting various creative name ideas and selecting the best one that aligns with your business’s identity. But what happens if you’re stuck for ideas? What if you lack such creativity? Or what if you’re unable to come up with a catchy name?

Well, you have nothing to worry about because at Squadhelp, we’ve helped over 35,000 business owners all around the world choose the finest business name ideas for their brand, goods, or services. And today, we’ll show you how to come up with creative and catchy names for your business and products.

Without further ado, let’s jump right in.

Follow These Four Steps to Get the Best Business Name for Your Brand

how to pick a business name

1. Acquire an Accurate Understanding of Your Business

Setting clear corporate objectives is the first step in creating a strong brand. Look for clear principles that outline the goals and objectives of your organization. These ideas should reflect the impact you want your business to make in its industry.

When you’ve established these concepts, write down some words or phrases that clearly communicate them. Choose these words carefully because they will serve as the building blocks for your company’s name when you start brainstorming or crowdsourcing company names.

2. Set an Accurate Tone for Your Company

Yes, having an unpleasant tone will harm your company’s appeal to customers, but having an interesting tone would boost your client base. The tone your brand’s name transmits affects its overall attractiveness. And that occurs because your tone conveys to customers the identity of your business.

Understand that using a tone that is appropriate for your organization’s goals is an excellent way to influence how your customers see your firm.

The best strategy to select the ideal tone is to evaluate your audience and learn more about their personalities. Doing so will give you a clear idea of what your tone should be and enable you to create a tone that is appropriate for your business as well as your target market.

Knowing your target customers will help you know if the best tone for your business would be: 

  • Intriguing
  • Prestigious
  • Fun and playful
  • Practical and pragmatic

3. Recognize the Elements of Your Brand

The elements of your brand are crucial to its identity and have an impact on the kinds of name ideas you generate. That’s simply because customers won’t be able to connect with your brand if your brand’s elements don’t resonate with the values they cherish.

These elements are essential for coming up with great name suggestions. And one of the quickest approaches to construct your brand’s elements is to discover your business’s:

  • Big ideas: What strong concepts govern your startup?
  • Values: Which principles—business or personal—do you uphold?
  • Benefits: What incentives will your business offer to customers?
  • Emotions: What feelings would you like your clients to experience?
  • Value Proposition: Why should customers choose your brand?

4. Start Generating Great Name Ideas

Following the advice we’ve given above will make it much simpler for you to find the ideal word that aligns with your business and customer’s core needs.  

When it comes to brainstorming, one thing you should endeavor to do is create a naming team. Discuss your company’s naming requirements with them and collectively brainstorm words that match your business’s personality. Brainstorming with a team makes it a lot easier to craft unique brand names.

When looking for the perfect name, you might be overwhelmed with brilliant and dreadful suggestions. But ensure you carefully examine each one to make sure it meets the demands of your business before deciding whether to accept or reject it.

Examine and Register Your Ideal Name

After deciding on a company name, survey a small sample of your prospective clients to see their reaction to the name. If they don’t like it, try using another name. There’s no point in picking a brand name that won’t trigger strong positive emotions from customers. 

Once you’ve assessed your name and determined that your consumers like it, go ahead and get it trademarked, this would stop anyone else from using it.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

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